Med Spa Marketing Case Study: Scaling Patient Acquisition for Lavish Laser
Overview
This med spa marketing case study shows how Entity92 helped Lavish Laser Med Spa fix underperforming ad campaigns. The clinic offers Botox, dermal fillers, laser treatments, and advanced aesthetic procedures. Demand kept growing, but the existing campaigns weren't producing consistent, profitable results.
Entity92 rebuilt Lavish Laser Med Spa's Meta advertising strategy, improved campaign performance, and created a scalable lead generation system. Qualified appointment requests now come in at a significantly lower acquisition cost.
Challenge & Solution
Entity92 performed a complete audit of the advertising account, then rebuilt the campaign structure from the ground up.
The clinic invested roughly $4,000 per month into Meta Ads without a structured strategy. Campaigns lacked proper audience segmentation, conversion tracking, and retargeting. Cost per lead exceeded $99 and nearly 40% of the booking calendar stayed unfilled.
We launched geographically targeted campaigns based on individual treatments and ZIP codes, so ads reached the most relevant local audiences. Meta Pixel and CRM tracking were configured to accurately measure conversions and optimize performance. A retargeting funnel re-engaged website visitors and past patients who had already shown interest in the clinic's services.
his data-driven approach let campaigns continually optimize toward qualified leads instead of raw traffic.
Final Result
The updated med spa marketing strategy transformed the clinic's digital performance, delivering higher-quality leads at a substantially lower cost.
Improved audience targeting, accurate conversion tracking, and structured retargeting helped Lavish Laser Med Spa generate significantly more appointment bookings. The clinic also maximized the return on its advertising investment.
Entity92 built a scalable marketing system that continues to support sustainable patient acquisition and growth for the clinic.
Services Delivered
- Meta Ads Account Audit
- Campaign Strategy & Restructure
- Performance Marketing
- Media Buying
- Audience Segmentation
- Geo-Targeted Campaigns
- Meta Pixel Implementation
- CRM Lead Tracking
- Conversion Tracking
- Retargeting Campaigns
- Campaign Optimization
- Performance Reporting
Category:
PERFORMANCE MARKETING
Software:
META ADS, GOOGLE ANALYTICS, META PIXEL, CRM
Service:
MEDIA BUYING, PERFORMANCE ADS
Industry:
MEDICAL SPA & AESTHETICS
Client:
LAVISH LASER MED SPA
Date: