Scaling Patient Acquisition Through Performance Marketing
Overview
Lavish Laser Med Spa offers a wide range of cosmetic treatments including Botox, dermal fillers, laser treatments, and advanced aesthetic procedures. While demand for these services continued to grow, the clinic's advertising campaigns weren't producing consistent, profitable results.
Entity 92 partnered with Lavish Laser Med Spa to rebuild its Meta advertising strategy, improve campaign performance, and create a scalable lead generation system that consistently delivered qualified appointment requests at a significantly lower acquisition cost.
Challenge & Solution
The clinic was investing approximately $4,000 per month into Meta Ads without a structured advertising strategy. Campaigns lacked proper audience segmentation, conversion tracking, and retargeting, resulting in a cost per lead exceeding $90 while leaving nearly 40% of the booking calendar unfilled.
Our team performed a complete audit of the advertising account before rebuilding the campaign structure from the ground up.
We implemented geographically targeted campaigns based on individual treatments and ZIP codes, ensuring ads reached the most relevant local audiences. Meta Pixel and CRM tracking were configured to accurately measure conversions and optimize campaign performance. To maximize every advertising dollar, we also introduced a retargeting funnel that re-engaged website visitors and previous patients who had already shown interest in the clinic's services.
This data-driven approach allowed campaigns to continually optimize toward qualified leads rather than simply increasing traffic.
Final Result
The new advertising strategy transformed the clinic's digital marketing performance by delivering higher-quality leads at a substantially lower cost.
With improved audience targeting, accurate conversion tracking, and a structured retargeting strategy, Lavish Laser Med Spa was able to generate significantly more appointment bookings while maximizing the return on its advertising investment.
The campaign established a scalable marketing system that continues to support sustainable patient acquisition and business growth.
Services Delivered
- Meta Ads Account Audit
- Campaign Strategy & Restructure
- Performance Marketing
- Media Buying
- Audience Segmentation
- Geo-Targeted Campaigns
- Meta Pixel Implementation
- CRM Lead Tracking
- Conversion Tracking
- Retargeting Campaigns
- Campaign Optimization
- Performance Reporting
Category:
PERFORMANCE MARKETING
Software:
META ADS, GOOGLE ANALYTICS, META PIXEL, CRM
Service:
MEDIA BUYING, PERFORMANCE ADS
Industry:
MEDICAL SPA & AESTHETICS
Client:
LAVISH LASER MED SPA
Date: